Programme on Mastering Strategic Negotiations and Persuasion for High-Stakes Deals
Programme Overview
In today's competitive business environment, strategic negotiations go beyond securing favourable terms—they focus on maximising value, strengthening relationships, and ensuring long-term sustainability. Whether in Sales and Business Development, Industrial Relations (IR) and Employee Negotiations, or Procurement and Vendor Management, professionals must influence, persuade, and create win-win solutions in complex, high-stakes scenarios.
This intensive three-day programme will equip PSU leaders with structured negotiation frameworks, advanced persuasion techniques, and multi-stakeholder management skills. Participants will learn to plan negotiations strategically, leverage data-driven insights, manage conflicts, and confidently navigate cross-functional and multi-party discussions. The programme integrates real-world case studies, simulations, and AI-driven negotiation strategies for immediate application in government contracts, large-scale procurements, workforce negotiations, and high-value sales engagements.
Objectives
- Develop advanced negotiation strategies
- Strengthen persuasion and influencing skills in multi-stakeholder negotiations
- Enhance negotiation capabilities in sales and business development
- Build expertise in procurement and vendor negotiations
- Improve conflict resolution skills in IR and employee relations
- Leverage data, AI, and analytics for better negotiation outcomes
- Master multi-party, cross-functional, high-stakes negotiations
- Inculcate ethical, legal, and compliance-driven practices in negotiations
Content
- Day 1: Foundations of Strategic Negotiations — Frameworks, persuasion techniques, sales negotiations, case analysis.
- Day 2: Advanced Negotiation Techniques — Procurement/vendor negotiations, data & AI-driven strategies, IR negotiations, simulations.
- Day 3: Multi-Stakeholder & High-Stakes Negotiations — Cross-functional negotiations, conflict resolution, legal & ethical considerations, presentations.
Methodology
- Case-based discussions
- Simulations and role-plays
- Data and AI-driven negotiation exercises
- Peer learning through group activities
- Panel discussions with industry experts
- Self-assessment tools for skill evaluation
Faculty
The programme will be led by Prof. Venkata K. Emani, Faculty at the Centre for Management Studies, ASCI. With nearly 30 years of industry and academic experience, he is an alumnus of IIM Ahmedabad and an exchange scholar at the University of Texas at Austin. He has held leadership roles at BPCL and Det Norske Veritas AS, and has trained professionals from major public and private sector organisations.
Participant Profile
Designed for middle and senior-level sales and business development professionals. Ideal for Managers, Team Leaders, Directors, and Senior Executives across BFSI, Oil & Gas, Energy, IT, Telecom, Retail, Hospitality, Pharma, and more. Organisational sponsorship is essential.
Venue
Fully residential. Participants will stay in air-conditioned single rooms. Family accommodation is not provided. Wi-Fi enabled campus.
Duration
December 01 – 03, 2025 (3 Days). Participants should arrive a day before commencement.
Programme Fee
Residential Fee: Rs. 43,700/- (US $683 for foreigners) + GST (18%)
Non-Residential Fee: Rs. 37,700/- + GST (18%)
10% discount for 3 or more nominations paid before November 28, 2025.
Bank Details – Indian Participants
Bank Account Number: 62090698675
Beneficiary Name: Administrative Staff College of India
IFSC Code: SBIN0020063
Bank: State Bank of India, Bellavista Branch, Hyderabad
Bank Details – Foreign Participants
Bank Account Number: 62090698675
Swift Code: SBININBB327
Bank: State Bank of India, Bellavista Branch, Hyderabad, India
Medical Insurance
Participants must carry valid medical insurance. Sponsoring agency must endorse coverage for hospitalization.
Last Date for Nomination
Last date: November 24, 2025.
Last Date for Withdrawal
November 26, 2025. Withdrawals after this date will lead to forfeiture of fee.
ASCI Alumni Association
Participants automatically become ASCI Alumni Association members.
Certificate of Participation
A certificate will be issued upon successful completion of the programme.
Programme Director
Venkata K. Emani
Email: venkatakrishnae@asci.org.in